At 9:00 a.m. on October 23, the third animation Summit Forum of Chinese colleges and universities was successfully held in Henan University. Many leaders,famous experts and scholars in the animation field attended the event,including Tan Zhen, vice president of Henan University; Mu Hongdi, deputy director of the Standing Committee of Kaifeng Municipal People's Congress; Fang Yumin, deputy researcher of the Municipal Bureau of culture, radio, television and tourism; Li Jianping, Dean of Animation School, Beijing Film Academy; Huang Xinyuan, Dean of the school of animation and digital arts, Communication University of China; Hu Yueming, from China Animation Group Co., Ltd.; Wang Jiafu, vice president of Sichuan Media College; Xie Qingfeng, Secretary General of China University Science and Art Creative Alliance; Mao Yong, Secretary General of cartoon Art Committee of China Television Artists Association; Zhou Wen, Dean of Department of Digital Media, School of Art and Media, Beijing Normal University; Yan Chen, Deputy Dean of The School of Design and Art, Beijing Institute of Graphic Communication; Zhou Zongkai, Dean of School of Film and Television Animation, Sichuan Academy of Fine Arts; Sui Jinyun, Deputy Dean of School of Animation and Digital Art, Shanxi Institute of Media; Geng Shaobo, Professor of the School of Animation, Beijing Film Academy, and Ma Nan, Associate Professor of School of Creativity, Shanghai Theatre Academy.
The opening ceremony was presided over by Xi Weiquan, Dean of the Arts College of Henan University.
Vice President of Henan University Tan Zhen delivered the opening speech. In recent years, digital creativity has been listed as a national strategic emerging industry in the 13th five-year plan. Animation education in China's colleges and universities not only requires teachers to expand students' professional vision, stimulate students' innovation ability and cultivate students' aesthetic consciousness, but also strengthen the training of practical skills, so as to achieve the requirements of cultivating new animation talents with "mass entrepreneurship and innovation" ability. In the past ten years, animation major of Henan University has always adhered to the basic policy of national higher education, with rich scientific research and teaching strength, and has trained more than 1000 animation talents. Animation major has been committed to the combination of scientific research, teaching and social economy, focusing on the construction of double qualified teachers, trying to explore a comprehensive development road of "production, learning and research", which highlights the leading role of Henan University in the aesthetic education in the Central Plains and has made positive contributions to the further realization of the prosperity of Chinese culture.
Mu Hongdi, deputy director of the Standing Committee of the Kaifeng Municipal People's Congress, made a speech. Kaifeng Municipal government, China Animation group and Henan University jointly launched the Yellow River animation industry development alliance. We want to promote the school enterprise cooperation through the deep cooperation among universities, central enterprises and the government, advance the vigorous development of animation project investment and digital animation new media related industries, enhance economic and trade cooperation and exchanges with other countries for related products, cultivate high-end professionals, and promote the high-quality development of animation industry in the Yellow River Basin.
Raging like a storm in the cultural industry, Li Jianping, Dean of the Animation Academy of Beijing Film Academy, animation is an important part of the cultural industry, and is undergoing transformation and innovation of the upgrading and transformation of the industrial structure and content production. In recent years, the rapid development of China's animation industry has also brought great opportunities for contemporary college students. Henan University is a well-known old school with the history over one hundred years, which has a profound historical background. Under the development momentum of "double first-class", Henan University is rejuvenated with the vitality of youth.
Subsequently, the forum carried out the second batch of Kaifeng animation industry development think tank expert committee appointment ceremony. Deputy director Mu Hongdi and Dean Huang Xinyuan awarded 12 experts such as Ni Na, deputy director of animation department of Henan University.
This forum has invited many experts in the teaching of animation and digital media art, which are divided into two parts: keynote speech and sub forum. The keynote speech was presided over by Vice President Wang Jiafu and vice director Ni Na. Experts conducted a lot of in-depth discussions on the frontier issues in this field.
In terms of digital media art, Dean Huang Xinyuan believes that technology and art need to be deeply integrated, but technology serves art, and the content of art is fundamental.
Secretary General Xie Qingfeng believes that digital media will have a profound impact on our creativity and content production.
Dean Yan Chen made many valuable insights from the current digital industry, the status quo of domestic art education, and the history of digital media art education of Beijing Institute of Graphic Communication.
Professor Zhou Wen believes that the future is the era of VR. The combination of VR technology and film and television will bring many innovations and breakthroughs to the later generations.
In the aspect of animation research, Hu Yueming expounds the cultural industry and cultural capital from four aspects: economization, replicability, clear business model and sustainable operation.
Dean Zhou Zongkai discussed the issue of " Chinese Comic" from the perspective of representation factors and construction of identification, " Chinese Comic" under China's industrial ecology, and " Chinese Comic" under the international pattern. Deputy Dean Sui Jinyun believes that traditional Chinese cultural elements should be integrated into the creation of animation, and the whole story should be connected with inner feelings.
The first theme of the sub forum is "technology and Art: prospects and pitfalls of animation development in the digital era". Dean Li Jianping pointed out that the technology is not only a "trap" for domestic animation but there's unpredictable “prospect” for it. Vice President Wang Jiafu pointed out how to cultivate animation students' interest in contemporary universities and how to keep students enthusiastic about animation.
Deputy Dean Sui Jinyun pointed out that we should pay attention to arming ourselves with technology at any time, but art is our most essential thing. Huang Huizhong, associate professor of animation in the school of urban design, Central Academy of fine arts, points out that Disney model should not be imitated for the purpose of increasing output value. Ma Nan, associate professor of Creative College of Shanghai drama academy, pointed out that how to apply traditional aesthetic creation to new technology is a new challenge of art creation in digital era. Deputy Dean Yan Chen thinks animation itself is an interdisciplinary subject. If the animators in the new era can persist in the spirit of exploration and combine their own advantages, we will face unlimited opportunities.
The second theme of the sub forum is "Discussion on the development of animation industry in Central Plains in the post epidemic era". The forum was hosted by Mr. Wu Yan and Mr. Wang Shen, the Arts College of Henan University. Professor Geng Shaobo has put forward a pluralistic demand for the expression of China's culture and animation. Combining with the theme of the epidemic, he thinks that the creation of art should be temperature. Zhang Guoxiao, chairman of Henan Small Cherry Animation Group Co., Ltd., thinks that Henan animation field started late, but in general, Henan has the foundation and atmosphere, and can go further. Xu Zhe, founder of Shanghai QIAOKELI Cultural Communication Co., Ltd., pointed out that the current entire cultural industry is showing a trend of industrialization, and the future animation industry must be Internet-based. Zhang Liyan, founder of Beijing Tianchen Culture and Art Communication Co., Ltd. believes that the excellent cultural works under the epidemic situation have a good effect on the historical record and expression and the promotion of social values. Liang Xing, chairman of Henan Hua Guan Culture Technology Co., Ltd. believes that the brand benefit accumulated by IP is able to withstand the test of a special period. This is especially true of IP, which has landed in the excellent traditional culture. Song Siyuan, chairman of Henan York animation film and Television Co., Ltd., believes that the public's understanding of animation industry is original story and unique style, but the development of animation company should be more comprehensive.
Finally, Xi Weiquan made a concluding speech. Xi said that the presentation and sharing perspectives of the experts in this forum are unique, rich in content, brilliant in analysis and brilliant. "The third animation Summit Forum of Chinese colleges and universities" gathered the animation academic and industry elites in Kaifeng, the ancient capital of the eight dynasties, focusing on the double first-class university Henan University. I believe that we will take this as an opportunity to jointly contribute to the enhancement of animation academic exchanges and practical project cooperation between colleges and universities, enterprises and local governments, so as to promote the development and revitalization of animation education in China, and create the future together!
It is reported that this summit forum is an important academic activity of the second Kaifeng International Cartoon and Animation Festival. It is cosponsored by Kaifeng Municipal People's government, Henan University and China Animation Group Co., Ltd. As an important academic and creative position of art education in Henan, the Arts College of Henan University has a broad influence in Henan and even the whole Central Plains. As the sponsor of KICAF, the Arts College of Henan University has successfully held the three China University animation Summit Forum. During the period, nearly 40 well-known experts and scholars of animation at home and abroad were invited. At the same time, the industry elite and backbone teachers and creative talents from brother colleges and universities in Henan Province were gathered to create a highland and high-end practice platform for animation academic research in Henan Province, creating a diversified and open artistic atmosphere, and contributing to the cultural communication of Henan Province!